HOT LIST
This way, a press release can also be full of storytelling
2023-09-17
In the process of enterprise promotion, in addition to soft article promotion, there will also be press releases for promotion. Compared to press releases, soft articles have stronger storytelling but lower credibility, while the latter has higher credibility but lower storytelling, which can be said to be completely opposite forms. From the current situation, both soft articles and press releases cannot meet users' reading habits. So how can we make a news release readable and storytelling?
Soft text data analysis is what yyds does!
2023-09-17
Although soft text does not require official language or professional concepts to support it, it does not mean that it can speak for itself and b
Refusing ineffective promotion, Jihai teaches you to do brand stories like this
2023-09-17
Since ancient times, deep affection cannot be retained, only the routine that wins people's hearts. This routine is used in soft promotion, which is commonly known as the "story". It uses stories to promote the company's brand, tells the brand story through stories, and makes the company's brand story deeply rooted in people's hearts.
Who says that sharing experiences is nonsense? Softman Street teaches you to double the effectiveness of doing so
2023-09-17
Everything can be promoted through soft articles, and it is difficult to fail as long as a suitable entry point is found. However, in many soft article promotion content, sharing experiences can be considered a "toxic chicken soup", and drinking too much can lead to poisoning. In fact, this is not the case. As long as a suitable entry point is found, it can help achieve the effect of soft article promotion.
Who says that sharing experiences is nonsense? Softman Street teaches you to double the effectiveness of doing so
2023-09-17
Everything can be promoted through soft articles, and it is difficult to fail as long as a suitable entry point is found. However, in many soft article promotion content, sharing experiences can be considered a "toxic chicken soup", and drinking too much can lead to poisoning. In fact, this is not the case. As long as a suitable entry point is found, it can help achieve the effect of soft article promotion.
万物皆可软文推广，只要找到合适的切入点就很难不成功，但是在众多软文推广内容中，经验分享通产会被认为是“毒鸡汤”，喝多了会中毒，其实，事实并非如此，只要找到切入点，就可以帮助实现软文推广的效果。
所谓经验一定是建立在使用过产品基础之上的，如果没有亲身体验，必然都是纸上谈兵，夸夸其谈，没有说服力，用户也不会因为空洞的内容而产生购买产品的欲望。
经验型软文的写作技巧：
1、找到目标受众的痛点
目标受众的痛点始终是软文写作需要关注的重点问题，产品存在的价值就是帮助用户解决这些问题，因此，在写文章的时候，就需要深入体会目标受众的痛点，并找到解决方法。此时很多人在写文章的时候就会写身边的人怎么怎么样，这是不正确的，身边的人也不是你本人，你在写文章的时候并无法了解受众的痛点，因此，在深入了解产品本身的情况下，可以将人物的经历变成自己的，只有这样才能做到感同身受，才能得到用户的关注。
2、阐述自身为了摆脱困难作出的努力
有困难就要想办法解决困难，在软文写作的过程中，需要表现出自己为了解决这些问题做出了多少努力，但是结果都是无效的，这才是很多人遇到困难的正确打开方式，只有这样写才能让用户自动对号入座，落入既定的“陷阱”中。
3、表明因为选择了宣传的产品最终成功了
等到一切都准备好了，就可以表明自己的最终选择了，经过不断的尝试，最终选择一款产品（宣传的产品）才算真正解决自己的问题，但是在描述产品的过程中不可全程只说优点，也需要表明该产品也有缺点，但是与优点相比不值一提，综合对比之下，用户还是非常心动的，当然如果你的文章内容连你自己都觉得很假，估计也没有多少人会相信了，所以，在写文章的时候就要把自己当成用户，而不是卖家。
