HOT LIST
This way, a press release can also be full of storytelling
2023-09-17
In the process of enterprise promotion, in addition to soft article promotion, there will also be press releases for promotion. Compared to press releases, soft articles have stronger storytelling but lower credibility, while the latter has higher credibility but lower storytelling, which can be said to be completely opposite forms. From the current situation, both soft articles and press releases cannot meet users' reading habits. So how can we make a news release readable and storytelling?
Soft text data analysis is what yyds does!
2023-09-17
Although soft text does not require official language or professional concepts to support it, it does not mean that it can speak for itself and b
Refusing ineffective promotion, Jihai teaches you to do brand stories like this
2023-09-17
Since ancient times, deep affection cannot be retained, only the routine that wins people's hearts. This routine is used in soft promotion, which is commonly known as the "story". It uses stories to promote the company's brand, tells the brand story through stories, and makes the company's brand story deeply rooted in people's hearts.
Who says that sharing experiences is nonsense? Softman Street teaches you to double the effectiveness of doing so
2023-09-17
Everything can be promoted through soft articles, and it is difficult to fail as long as a suitable entry point is found. However, in many soft article promotion content, sharing experiences can be considered a "toxic chicken soup", and drinking too much can lead to poisoning. In fact, this is not the case. As long as a suitable entry point is found, it can help achieve the effect of soft article promotion.
This way, a press release can also be full of storytelling
2023-09-17
In the process of enterprise promotion, in addition to soft article promotion, there will also be press releases for promotion. Compared to press releases, soft articles have stronger storytelling but lower credibility, while the latter has higher credibility but lower storytelling, which can be said to be completely opposite forms. From the current situation, both soft articles and press releases cannot meet users' reading habits. So how can we make a news release readable and storytelling?
在企业推广的过程中，除了软文推广之外，还会有新闻稿宣传，软文和新闻稿相比，前者故事性强，但是可信度差，而后者可信度较高，但是故事性差，可以说是完全相对的两种形式，从目前的情况来看，软文和新闻稿都无法满足用户的阅读习惯。那么怎样才能让新闻稿具有可读性和故事性呢？
故事性新闻稿写作方法：
1、以故事开头，引出品牌或者产品
企业的新闻稿推广一般存在于企业的品牌宣传和重大活动、事件的宣传中，在文章的开头就可以讲一个故事，利用故事引出企业的品牌或者活动，这个故事可以不与品牌有关联性，但是一定要可以激发用户的想象，可以联想到企业的品牌，这样一来，才能进行后面内容的撰写。如果是企业的活动宣传稿件，就可以直接切入主题，在活动介绍完之后，可以将活动相关的趣事带出来，同样可以增加文章的趣味性。
2、穿插多个小故事
在新闻稿件中可以有多个相同类型的小故事，但是不可单纯讲故事，在故事的结尾需要简单提一下企业的品牌或者活动，让用户做到心中有数，不然，很多用户光顾着看故事了，文章关键性的内容没有get到，那这篇新闻稿不是白发了。
3、以第三人称讲述真实故事
所谓的真实故事，就是与品牌相关的故事，但是此时需要站在消费者的角度，使用第三人称的方式进行故事的讲述，最好是具有代表性的消费者，他们的评价可以起到关键性的引导作用。切记不可使用第一人称，新闻稿件讲求的是真实性，只有转述他人的话才更可信。
既然用户喜欢故事，那就满足他们，将故事与新闻稿件结合起来，提升文章的可读性。对于企业来说，新闻稿宣传的次数可能并不多，但是也是需要注意的，软文街作为专业的软文发稿平台，在行业中已经做了8年了，可以说是非常有经验，不管你有任何需求都可以找我们，我们会尽最大的努力解决您的问题。
