HOT LIST
This way, a press release can also be full of storytelling
2023-09-17
In the process of enterprise promotion, in addition to soft article promotion, there will also be press releases for promotion. Compared to press releases, soft articles have stronger storytelling but lower credibility, while the latter has higher credibility but lower storytelling, which can be said to be completely opposite forms. From the current situation, both soft articles and press releases cannot meet users' reading habits. So how can we make a news release readable and storytelling?
Soft text data analysis is what yyds does!
2023-09-17
Although soft text does not require official language or professional concepts to support it, it does not mean that it can speak for itself and b
Refusing ineffective promotion, Jihai teaches you to do brand stories like this
2023-09-17
Since ancient times, deep affection cannot be retained, only the routine that wins people's hearts. This routine is used in soft promotion, which is commonly known as the "story". It uses stories to promote the company's brand, tells the brand story through stories, and makes the company's brand story deeply rooted in people's hearts.
Who says that sharing experiences is nonsense? Softman Street teaches you to double the effectiveness of doing so
2023-09-17
Everything can be promoted through soft articles, and it is difficult to fail as long as a suitable entry point is found. However, in many soft article promotion content, sharing experiences can be considered a "toxic chicken soup", and drinking too much can lead to poisoning. In fact, this is not the case. As long as a suitable entry point is found, it can help achieve the effect of soft article promotion.
A Case Study of Jihai Service in the Automotive Industry
2023-09-17
GAC Trumpchi is a domestic brand created by GAC Group to enhance its core competitiveness and achieve sustainable development. Since its inception, it has been based on an international perspective.
以2017 NAIAS 北美车展为例，在车展前后，极海为广汽传祺提供了全渠道服务方案，包括新闻通稿发布、媒体专访和 约稿、 平面特刊投放、北美电视台卫星直播连线报道和大屏投放等。
极海监测数据显示，在过去一年，广汽传祺新闻稿的发布，持续引发国际媒体的主动关注和报道，社交媒体传播成效显著。 关注者除汽车媒体之外，还包括现代、克莱斯勒、福特、通用和尼桑等汽车制造业同行，以及互联网行业的社交媒体。
在平面特刊的投放中，覆盖了诸如 The Washington Post、The New York Times、The Detroit News、The Wall Street Journal、 USA Today 等占全美约 840 万份发行量的一线报纸，影响受众约1.02 亿人次。
此外，还采用视频及电话等方式进行现场连线报道并在 769 家的美国电视台和广播电台获得播出，覆盖受众 1 千万人以上；多媒体视频新闻稿在 YouTube、Vimeo 等全美近十个视频平台发布后，获得了 150 家以上的媒体转载。
车展期间，广汽传祺的品牌新闻曝光总量呈阶段性递增趋势。矩阵式的丰富内容呈现，让新闻稿得以在国际媒体平台上被海量转载，全球媒体转载总量达 4500 次以上，潜在阅读人数过亿，同时引发国内积极舆论。
